Grundfos has created iMap (Internet Minimum Advertised Price) to control visibility of their pump prices online.This is going to be limited to who they can make adhere to their new guidelines.Home Depot, Amazon etc. still advertise wholesale prices and don’t appear to be affected by Grundfos iMap.The Internet creates sales to people unable to get a Grundfos pump any other way. FREE advertising that Grundfos is getting from websites selling their products will be lost.